Gus Edwards and His Soho Revue

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Edwards has attempted to emulate the example set by Gertrude Hoffmann in giving vaudeville a novelty in the way of a production. He made the mistake of working last week in his single specialty instead of giving his undivided attention to perfecting his new act. After rehearsals lasting from 11 o’clock yesterday to 5 o’clock this morning the Revue was shown for the first time this afternoon. For a first performance the act moved fairly well but there were some extremely bad stage waits between the changing of scenes. To eliminate those waits Edwards has arranged to introduce a couple of encores in 1 so that scenes can be struck and the new act made. All of the Edwards song hits are introduced in the Revue and some mighty novel ideas are worked out. The “Jimmy Valentine” number went very big as did also the “Lucy Anna Lou” at the finish. There are 30 people in the act, making it Edward’s most pretentious and entertaining. The girls are pretty, sing and dance well and are handsomely costumed. When the cat smooths down a little it will be a genuine headline feature in the big town. Special set, full stage, 47 min. 14 min opening in 1.
Source:
University of Iowa, Keith-Albee Vaudeville Collection, Manager Reports, 13 June 1910-20 February 1911